Shifted SMB sales from licences to subscriptions.
Before
Licence-based software sales
B2B distribution through partner channels.
After
SaaS + voice bundles
Office 365, Skype, Azure.
My role
Product Manager for SMB SaaS and partner distribution.
Key outcomes
15K+B2B clients reached
−90%Azure GDPR escalations
My approach
Launched resale through tier-one telecom partners.