Growth & AI Product

2022–2024

Led marketplace growth and AI experiments.

Before

Manual CV screening

Bottleneck at £200M ARR.

After

More freelancers

AI-assisted CV screening.

My role

Led an 11-person growth and AI group.

Key outcomes
15%Faster matching
+£6MEstimated annual revenue uplift
My approach

Set the growth strategy and built a rapid experimentation culture around workflow automation. Prioritised early GPT-4 experiments in Q1 2023 and led the CV evaluator rollout.

Context

Revenue impact extrapolated from the conversion test.

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