PE-backed streaming
Advised on subscriber growth.
Before
Paywall friction
Value unclear before payment.
After
More paying clients
Value before payment.
My role
Growth advisor to the product function.
Key outcomes
10K → 40KPaying clients in under a year
My approach
Recommended richer content previews before payment, checkout improvements, and a smoother journey from website to app.
Context
Advisory engagement · Client anonymised