Flagpole
Made launching paid guides dramatically faster.
Before
Instagram content
Posts for food and travel audiences.
After
Faster paid launches
Paid guides from Instagram, automatically.
My role
Co-founder & CPO. Led the business from idea to market.
Key outcomes
+40%Trial-to-paid conversion
3 monthsPlatform launch in Eastern Europe + UK
£1,600Average MRR per early creator
My approach
Automated Instagram-to-map import, turning existing content into paid guides. Set subscriptions and one-time payments, and introduced map previews before signup.
Context
Research focused on creators with 50–200K followers.